7 Sep
Well well we’ve come full circle. Industry inspires street style, street style inspires industry. 
Hermès has launched their digital campaign J’aime Mon Carrè or ‘I Love My Scarf,’ a website featuring ‘street style shots’ of it girls and their it accessory – the Hermès scarf.
This immediately calls to mind Burberry’s Art of the Trench, shot by Tommy Ton of Jak & Jil. I think there is something to be said for Tommy’s real shots of real people who just so happened to be rocking a Burberry trench (rather than models pretending to be street stylers). But if Hermès is trying to appeal to a younger market by enticing them to invest in an attainable luxury item, then well-played Hermès. I want.
Sign me up for one silk scarf, and one of those mini handbags! 



  1. Signe September 7, 2010 at 5:17 pm #

    Lovely images 🙂

  2. Collette Osuna September 7, 2010 at 7:52 pm #

    Great pics..I want a headband now!! lolStatements in Fashion

  3. Anna Liesemeyer September 8, 2010 at 2:07 am #

    oh how fabulous!! Definately makes me want every one of those scarves! :)Hope you are having a great week Cristina!

  4. Michelle Elaine September 8, 2010 at 2:30 am #

    the first and 2nd to last are my faves!KeepItFvncy,M.E.

  5. mariel elisa September 8, 2010 at 3:42 am #

    these girls rock it, i cant even pick a favorite

  6. Leezar September 8, 2010 at 6:11 am #

    Sixth one is my favourite, love the scarf and hair style… very cute. Totally stealing that look!

  7. Violetta E. September 8, 2010 at 9:00 am #

    amazing pics!

  8. jamie-lee September 8, 2010 at 9:59 am #

    Wow thats a pretty cool campaign.. wish I had an hermes scarf now!

  9. Some Style... September 8, 2010 at 11:59 am #

    very cute and youthful campaign…fun!

  10. Style of a Fashionista September 8, 2010 at 7:01 pm #

    Love these images so inspiring xoxo

  11. Puck Litaay September 8, 2010 at 10:37 pm #

    Great pics! Puck @

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